A Marketing Riddle
Question: What am I? I am the best low-cost marketing strategy in the world, I’m cheap, but few businesses use me.
Or for you real estate guru’s, what are the 3 most important elements of marketing:
Credibility is being believed and trusted by your customers and potential customers. You can’t buy it. No amount of advertising or promotion can hand it to you on a platter. Yet you can achieve credibility by trusting in and using your own product expertise.
Gaining credibility is the best marketing strategy in the world. And it is the cheapest. It can have an enormous impact on income, and it can achieve rapid results. You will be amazed at how easy it is and the difference it will make. You can start immediately.
‘Buy this because it’s good’.
Most businesses sell their products and services just by talking about their features and benefits. They do not prove any particular expertise in their industry, or even in the product. They just basically say, ‘Buy this because it’s good’. The more they say it and ทางเข้า ufabet ภาษาไทยthe better the message looks, the more they congratulate themselves on a successful marketing campaign.
Traditional advertising has had its day.
There is more evidence all the time that people avoid advertisements. They are looking for information instead. Many households turn down the sound during TV commercials. Paradoxically the more people resist advertising, the more companies spend on it. In desperation, some businesses now resort to ‘shot gun’ methods such as newspaper advertising and direct mail.
Forget selling; prove your expertise.
Start to position yourself as the expert on your product or service. You don’t do this by claiming to be the expert, or displaying your impressive CV.
You do it instead by sharing your knowledge and giving your customers helpful, relevant information, without a sales gimmick and for free.